Developer of Bukit Bintang City inks MoU with Zepp Hall

(From left): UDA Group MD Datuk Ahmad Abu Bakar, Zepp Hall president Satoshi Senoo, Johari, Mitsui Fudosan Co Ltd executive managing officer Takeshi Suzuki, and Eco World Development Group Bhd director Tan Sri Liew Kee Sin at the signing ceremony

KUALA LUMPUR: BBCC Development Sdn Bhd, the developer of the Bukit Bintang City Centre (BBCC) project, has signed a memorandum of understanding (MoU) with Zepp Hall Network Inc for the latter to participate in the entertainment component of the project.

Zepp Hall is a subsidiary of Sony Music Entertainment (Japan) Inc.

Earlier this month, UDA Holdings Bhd, Eco World Development Group Bhd and the Employees Provident Fund had formed a special-purpose vehicle – BBCC Development – to undertake the BBCC project at a gross development value of RM8bil.

UDA Holdings chairman Datuk Johari Abdul Ghani, in a statement, said Zepp Hall would study the feasibility of setting up a Live Event Hall in BBCC, which besides adding a unique entertainment attraction to the project for locals and tourists, would also be a contribution to the development of the local music industry.

“Zepp Hall can generate and help foster the exchange of positive cross-cultural experiences through the universal language of music. Our local artistes will have the opportunity to perform in a state-of-the-art Zepp venue here and gain exposure to the international scene via Zepp’s global venues in Japan and other parts of the world,” he said.

The signing marks the second MoU between BBCC Development and a global player to explore opportunities with the aim of making BBCC a world-class shopping and entertainment destination.